Digital Marketing Manager

Overview

Become an integral part of a renowned media company’s success as a Digital Marketing Manager! Drive audience growth and engagement for well-known publications in this exciting role. You’ll be at the forefront of innovative marketing strategies, turning curious readers into loyal subscribers.

As a Digital Marketing Manager within a newly established in-house creative agency, you will play a pivotal role in expanding the reach of prestigious publications in the UK and internationally. Your expertise will be essential in crafting and executing marketing campaigns that convert readers into dedicated subscribers. This is your chance to make a real impact on audience growth and engagement.

Responsibilities:

• Oversee the entire marketing funnel, focusing on acquisition and onboarding of new subscribers.
• Develop and implement integrated campaigns across various platforms, including social media, search engines, video platforms, email newsletters, websites, and mobile apps.
• Create and optimise user onboarding journeys, utilising email sequences, landing pages, push notifications, and in-app content.
• Collaborate with product, editorial, data, and design teams to ensure a seamless and engaging user experience.
• Monitor key performance indicators (KPIs) for acquisition, conversion, and lifetime value across different channels.
• Conduct A/B testing and other optimisation strategies to enhance campaign performance and return on investment.
• Maintain brand consistency while tailoring campaigns for optimal performance across various platforms and publications.
• Manage on-site promotions, metering strategies, and offer pages to maximize conversion rates.

Must-Have Qualifications:

• Demonstrated experience in acquisition or lifecycle marketing within a subscription-based business, publishing, or direct-to-consumer environment.
• Hands-on experience executing campaigns across major advertising platforms like Meta, Google Ads, and YouTube.
• Strong understanding of marketing funnels, customer journeys, attribution models, and lifetime value forecasting.
• Proficiency in analytics tools such as GA4 and content analytics platforms.
• Experience with email marketing platforms and marketing automation tools.
• Creative and collaborative mindset with a keen eye for copy, design, and user experience.
• Excellent communication skills and ability to work effectively with multiple stakeholders.

Nice-to-Have Qualifications:

• Practical experience building onboarding journeys that drive early engagement and improve retention.
• Familiarity with publishing tools.
• Basic coding skills (HTML & CSS) for creating email and marketing templates.

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