Our work with General Motors

GM partnered with Aquent to assemble the expert talent needed for an in-house marketing data analytics team, effectively reducing reliance on external agencies, cutting costs, and improving oversight of their marketing data.

General Motors sought to upgrade its outdated accessories business, which was still dependent on a physical catalog. Aquent helped them develop a scalable e-commerce solution that simplified the purchasing process and increased sales.

Overseeing an on-site team of 130 Digital Dealer Managers at General Motors, we piloted and rapidly scaled a digital experience program for more consistency across the brand. Plus, by being a vendor on premises, we reduced third-party agency spend.