Retail Marketing Manager

Overview

Job Title: Category Retail Brand Manager (CEMEA)

Aquent is seeking an enthusiastic, execution-focused Category Retail Brand Manager to join the CEMEA Retail Brand team at a world-leading athletic brand. Covering more than 85 dynamic countries across Europe, Middle East, and Africa (1.7B population), this role is dedicated to elevating the brand’s retail presence across Direct, Wholesale, and Distributor marketplaces.

You will lead the integrated retail marketing offense for Sport at Retail, translating global directives into localized executions that deliver brand distinction at scale. From seasonal campaign briefs to window and in-zone strategies, you will bring brand priorities to life across diverse consumer landscapes.

This is a 6-months fixed term salaried position contracted via Aquent on behalf of our client as a third party. There is the possibility for extension. The role offers c. €68K /annum (pro rata) – 40 hrs/week. 

Due to the contracting nature of this role, only candidates with unrestricted rights to work in The Netherlands will be considered. 

Key Responsibilities

• Integrated Retail Offense: Drive seasonal campaign executions and retail brand standards across all CEMEA retail touchpoints (Direct, Wholesale, and Distributors).
• Strategy Adaptation: Expand, tailor, and adapt Global brand directives into actionable regional priorities across NSO, NSP, Marketplace Partners, and Distributors.
• Campaign & Brief Management: Oversee seasonal retail marketing briefs, leading and supporting brand stories, retail programming, activations, and window/in-zone strategies.
• Cross-Functional Alignment: Partner closely with Merchandising, Sales, Supply Chain, Store Operations, and Account Marketing teams to ensure executional alignment and impact.
• Budget & Operations: Manage seasonal execution budgets, track project timelines, and optimize trade terms spending with account partners.
• Asset & Vendor Management: Direct external agencies and vendors to create, manage, and deliver category marketing assets and tools that maximize campaign ROI.

What We Are Looking For

• Proven Retail Experience: Minimum 8 years of direct experience in retail marketing, trade marketing, or visual brand execution within premium footwear, apparel, or consumer goods.
• Multi-Country Scope: Strong track record of adapting global strategies for multi-market regional execution (CEMEA / EMEA or multi-territory distributor networks preferred).
• Pioneering Mindset: A proactive self-starter who thrives in complex, fast-paced environments and can drive clarity across multiple cross-functional stakeholders.
• Operational Rigor: Strong project management and budget control skills, with a laser focus on consumer-centric retail execution.