Campaign Manager

Overview

B2B Campaign Manager

Internal Jot Title: Global Campaigns Specialist 

We are seeking a talented and execution-driven EMEA Marketing Lead to join a leading global enterprise cloud software provider. In this role, you will act as a key connector between regional strategy and local country marketing execution across the EMEA region. You will be responsible for defining, proposing, and executing scalable industry marketing programs, generating high-impact demand, and driving successful event and webinar strategies.

If you are a hand-on Marketo expert with a passion for multi-channel B2B marketing, campaign tracking, and regional coordination, we want to hear from you!

This is a short term (until January 2027), hybrid contract, offering up to £33.74 per hour – 40 hrs/week – (PAYE). This role is open for a limited time. Next steps will be shared with shortlisted candidates ASAP. Due to the high volume of applicants, we may be unable to reply to each applicant individually. 

Key Responsibilities:

• EMEA Campaign Management: Partner closely with regional Field Marketing teams and Industry Advisors to understand business priorities and local market requirements, ensuring alignment with global campaigns.
• Program & Content Development: Design, propose, and lead the development of marketing programs and core content assets to address scalable business needs in EMEA.
• Virtual Events & Digital Engagement: Oversee end-to-end event and webinar execution, driving top-of-funnel interest and nurturing existing pipelines.
• Marketing Enablement: Enable internal stakeholders, field marketing teams, and sales representatives on new campaign initiatives, tracking content adoption across the region.
• Measurement & ROI Analysis: Lead performance measurement for EMEA industry marketing programs, identifying campaign optimization opportunities and reporting on pipeline progression.

What You Bring:

• Marketo Expertise: A minimum of 5 years of direct, hands-on experience building, running, and tracking marketing automation programs within Marketo.
• B2B Demand Generation: At least 6 years of experience in B2B demand generation, multi-channel campaign execution (email, paid media, events), and virtual event/webinar management.
• Project Management: At least 3 years of structured project management experience (experience with Adobe Workfront is highly preferred).
• Analytical Skills: A strong, proven understanding of pipeline progression, demand generation metrics, and ROI tracking.
• Foundational Experience: 1–3 years of initial experience working in Marketing, Communications, Sales, Promotions, or Brand Strategy.

Preferred Tools & Technical Stack:

While not strictly required, experience with the following platforms will put your application at the top:

• Goldcast (or similar enterprise virtual event platforms)
• Demandbase (or comparable ABM execution tools)
• Salesforce (specifically for lead handoff and campaign tracking)
• SproutSocial (for campaign social media orchestration)
• Adobe Workfront (for campaign workflow and project management)