Statistician III

Overview

Duties:

• Design and execute marketing campaigns: based on data-driven insights to increase customer acquisition, retention, and overall ROI.
• Continuously evaluate campaign effectiveness: adjusting strategies as necessary to achieve desired outcomes.
• Data Collection and Analysis: Gather and analyze data from various marketing channels, including digital advertising.
• This will involve the use of SQL/Python to access and Lead the MMM process.
• We are in the process of moving our MMM from agency to in-house, you will play the lead role in this process, with model selection, model build / training and responsibility for actioning the model outputs with the marketing team.
• Experimentation and testing : working with other marketing scientists and stakeholders to design and implement experiments to triangulate model impacts and improve accuracy of learnings.
• Present findings and recommendations to senior leadership: effectively communicating complex data in a clear and concise manner

Skills:
Required Skills : Qualifications/Experience: 

• 5+ years of experience in marketing science or a similar role.
• 5+ years of experience in SQL and Python.
• Experience leading a team of marketing analysts / marketing scientists.
• Strong proficiency in marketing analytics tools and technologies, such as Google Analytics, Adobe -Analytics, and marketing automation platforms.
• Advanced analytics techniques: expertise in regression models (e.g. ridge regression, Bayesian regression), time series analysis, forecasting + end to end MMM ownership experience.
• Excellent leadership and project management skills, with the ability to lead cross-functional teams and manage multiple projects simultaneously.
• Strong communication and interpersonal skills, with the ability to translate complex data into actionable insights for non-technical stakeholders